PROPEL WATER

From November 2025 through July 2026, I worked closely with the Invisible North team leading art direction with Raisa Almeida across the Propel account — from the 2026 experiential tour to content and film development.

At the center was the Propel Hydration Hub, a traveling experience built around run clubs across the U.S., bringing the brand’s hydration story into real life through GSSI sweat testing, interactive moments, merch and content.

A chance to turn hydration science into something people could actually experience — while pushing the brand across physical, digital and film.