in-stadium
Agency
Experience.Monks / Jam3.Monks
Year
2024
Across adidas Football’s 2024 calendar, we developed a series of match-day experiences designed to bring campaigns, product and football culture closer to fans inside the stadium.
BAD BUNNY × MESSI — CHASE STADIUM
For the launch of the Bad Bunny × Messi collection, we brought the campaign into Inter Miami’s home ground, creating a match-day experience around the F50 and Gazelle collaboration.
Product, campaign content and physical touchpoints came together in a space designed for fans to discover the collaboration in the context where Messi actually plays.
FÚTBOL SOCIETY — MATCH DAY EXPERIENCES
Fútbol Society also moved inside the stadium, adapting the platform into smaller match-day environments built around product discovery and fan participation.
Credits
Client — adidas Football / adidas
Agency — Experience.Monks / Jam3.Monks
Executive Creative Director — Sanya Grujicic
Design Lead — Danilo Nagura
Art Director / Experiential Design — Amaral Junior
Senior Producer — Colin Davis
Producer / Project Managment — Linda Arevalo
Production Director — Shannon Kennedy
Experiential Fabricator — Stoelt Productions
Adidas Football Marketing Team — Erik Mendoza, Arrianna Alarcón
Creative Consultant — Ricardo Carlota — Secret Futebol Club
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