

BVRG LAB
Agency
Experience.monks
Year
2023
I joined the Coca-Cola Beverage Lab pitch with Ela Boyd, Dudi Rostirolla and Alex Fittipaldi — and we turned into a permanent experience inside World of Coca-Cola.
After winning the project, we helped shape the experience across three interactive touchpoints, film, visual identity and launch materials, building a fully immersive experience into the world of beverages, exploring the science, creativity, and innovation behind Coca‑Cola’s lineup of drinks.
Credits
Executive Creative Direction — Experiential — Alex Fittipaldi
Experiential Creative Director — Ela Boyd
Creative Director — Carlos Bernal
Design Director — Sebastiaan Scheer
Art Direction & Design — Amaral Junior
Experiential Production — Alicia Cosbert
Experience / Production — Helena Moreira
Motion / Animation — Thiago Assunção
Associate Motion Director / CGI — Andrea Arice
Motion Design / CGI — Cyrill Durigon














