Elian Kent

BVRG LAB

Agency

Experience.monks

Year

2023

I joined the Coca-Cola Beverage Lab pitch with Ela Boyd, Dudi Rostirolla and Alex Fittipaldi — and we turned into a permanent experience inside World of Coca-Cola.


After winning the project, we helped shape the experience across three interactive touchpoints, film, visual identity and launch materials, building a fully immersive experience into the world of beverages, exploring the science, creativity, and innovation behind Coca‑Cola’s lineup of drinks.

Credits

Executive Creative Direction — Experiential — Alex Fittipaldi

Experiential Creative Director — Ela Boyd

Creative Director — Carlos Bernal

Design Director — Sebastiaan Scheer

Art Direction & Design — Amaral Junior

Experiential Production — Alicia Cosbert

Experience / Production — Helena Moreira

Motion / Animation — Thiago Assunção

Associate Motion Director / CGI — Andrea Arice

Motion Design / CGI — Cyrill Durigon

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