Elian Kent

F50 Freestyle

Agency

Experience.Monks / Jam3.Monks

Year

2024

We worked with Lionel Messi to launch the F50 Freestyle campaign.


Drawing inspiration from street football’s dynamic and acrobatic style using 12mm wide-angle lenses and direct flash, we captured the raw energy of freestyle moves.

Credits

Client — adidas Football / adidas

Agency — Experience.Monks / Jam3.Monks

Executive Creative Director — Sanya Grujicic

Design Lead — Danilo Nagura

Art Director / Experiential Design — Amaral Junior

Senior Producer — Colin Davis

Production Director — Shannon Kennedy

Adidas Football Marketing Team — Erik Mendoza, Arrianna Alarcón

Creative Consultant — Ricardo Carlota — Secret Futebol Club

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