
F50 Freestyle
Agency
Experience.Monks / Jam3.Monks
Year
2024
We worked with Lionel Messi to launch the F50 Freestyle campaign.
Drawing inspiration from street football’s dynamic and acrobatic style using 12mm wide-angle lenses and direct flash, we captured the raw energy of freestyle moves.
Credits
Client — adidas Football / adidas
Agency — Experience.Monks / Jam3.Monks
Executive Creative Director — Sanya Grujicic
Design Lead — Danilo Nagura
Art Director / Experiential Design — Amaral Junior
Senior Producer — Colin Davis
Production Director — Shannon Kennedy
Adidas Football Marketing Team — Erik Mendoza, Arrianna Alarcón
Creative Consultant — Ricardo Carlota — Secret Futebol Club








